Bip & Betal (Beep & Pay) is a new feature in the already popular Coop app.
The Bip & Betal journey begins when the customer enters the store and checks in using his mobile device. He is now able to import his shopping list, allowing Bip & Betal to intelligently check off each item on the list as matching products are scanned and added to the customers grocery bag. As the customer is scanning groceries he is always able to see the total cost and discount, removing the unpleasant experience of unexpected prices, miscalculated total etc.
The shopping list, the scanning, and the payment are all handled in the app, making the customer completely independent of both store personal and other customers.
But we added a small friction to the otherwise frictionless flow that allows the customers to feel confident in what they are doing. When completing the payment the customer gets an immediate conformation in the app and a green lamp lights up at the check-out signalling to their surroundings, that they have payed and everything is okay… and the customer can leave the store with peace of mind.
Making room for the delights in shopping by removing the frictions