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BACKGROUND
Have you ever wondered how many times you handle an carton of milk from the shelf to your fridge? Have you never been annoyed when the person in front of you at the check out took her time while your kid was screaming in the background ? Supermarket shopping, especially done at the most hectic hour of the day when all want to go home to start cooking, can be a hassle. But on the other hand there’s nothing like touching and choosing your own vegetables, seeing what’s on offer, being inspired by something on the shelf or throwing in a little treat for your self for later.
This is what we focused on while starting to create a new mobile shopping experience. Inspired by online grocery shopping and what makes e-commerce shopping and shopping carts smarter we set out to designing a mobile experience that would make the physical grocery shopping better, easier and faster.
How can we create an experience for people who loves shopping but hates practicalities around grocery shopping?
This is the first digital service, which handles
your end to end shopping all in one app
SOLUTION
Bip & Betal (Beep & Pay) is a new feature in the already popular Coop app.
The Bip & Betal journey begins when the customer enters the store and checks in using his mobile device. He is now able to import his shopping list, allowing Bip & Betal to intelligently check off each item on the list as matching products are scanned and added to the customers grocery bag. As the customer is scanning groceries he is always able to see the total cost and discount, removing the unpleasant experience of unexpected prices, miscalculated total etc.
The shopping list, the scanning, and the payment are all handled in the app, making the customer completely independent of both store personal and other customers.
But we added a small friction to the otherwise frictionless flow that allows the customers to feel confident in what they are doing. When completing the payment the customer gets an immediate conformation in the app and a green lamp lights up at the check-out signalling to their surroundings, that they have payed and everything is okay… and the customer can leave the store with peace of mind.
Making room for the delights in shopping by removing the frictions
IMPACT
With Bip & Betal we have created a physical shopping experience that is more efficient, smarter and frictionless. Not for the sake of doing something digital, but using technology to really make life easier.
No more waiting in line, no more struggling with your groceries in the basket, no more interference from other people in the store - just you and your shopping!
With Bip & Betal Coop transforms grocery shopping as we know it. Worldwide many have experienced with self-scan solutions, but as a first this digital service handles your end-to-end shopping experience all in one app freeing you from external frictions and enabling a more smooth and hassle free shopping environment.
By relieving the customer from handling their groceries more than once and empowering them to scan and pay the groceries in an app Bip & Betal is optimising the in-store micromoments that are so critical for our shopping experience.
Changing the grocery shopping experience as we know it!
Download beta on your mobile device.
After installing the app - remember to grant developer access in “Settings” under “General”.
User: 109
Password: 11110000
Scan
Approved
Overview
Pay
IMPACT
With Bip & Betal we have created a physical shopping experience that is more efficient, smarter and frictionless. Not for the sake of doing something digital, but using technology to really make life easier.
No more waiting in line, no more struggling with your groceries in the basket, no more interference from other people in the store - just you and your shopping!
With Bip & Betal Coop transforms grocery shopping as we know it. Worldwide many have experienced with self-scan solutions, but as a first this digital service handles your end-to-end shopping experience all in one app freeing you from external frictions and enabling a more smooth and hassle free shopping environment.
By relieving the customer from handling their groceries more than once and empowering them to scan and pay the groceries in an app Bip & Betal is optimising the in-store micromoments that are so critical for our shopping experience.
Changing the grocery shopping experience as we know it!
Bip & Betal (Beep & Pay) is a new feature in the already popular Coop app.
The Bip & Betal journey begins when the customer enters the store and checks in using his mobile device. He is now able to import his shopping list, allowing Bip & Betal to intelligently check off each item on the list as matching products are scanned and added to the customers grocery bag. As the customer is scanning groceries he is always able to see the total cost and discount, removing the unpleasant experience of unexpected prices, miscalculated total etc.
The shopping list, the scanning, and the payment are all handled in the app, making the customer completely independent of both store personal and other customers.
But we added a small friction to the otherwise frictionless flow that allows the customers to feel confident in what they are doing. When completing the payment the customer gets an immediate conformation in the app and a green lamp lights up at the check-out signalling to their surroundings, that they have payed and everything is okay… and the customer can leave the store with peace of mind.
Making room for the delights in shopping by removing the frictions
SOLUTION
This is the first digital service, which handles
your end to end shopping
all in one app
BACKGROUND
Have you ever wondered how many times you handle an carton of milk from the shelf to your fridge? Have you never been annoyed when the person in front of you at the check out took her time while your kid was screaming in the background ? Supermarket shopping, especially done at the most hectic hour of the day when all want to go home to start cooking, can be a hassle. But on the other hand there’s nothing like touching and choosing your own vegetables, seeing what’s on offer, being inspired by something on the shelf or throwing in a little treat for your self for later.
This is what we focused on while starting to create a new mobile shopping experience. Inspired by online grocery shopping and what makes e-commerce shopping and shopping carts smarter we set out to designing a mobile experience that would make the physical grocery shopping better, easier and faster.
How can we create an experience for people who loves shopping but hates practicalities around grocery shopping?
Scan
Approved
Overview
Pay
IMPACT
With Bip & Betal we have created a physical shopping experience that is more efficient, smarter and frictionless. Not for the sake of doing something digital, but using technology to really make life easier.
No more waiting in line, no more struggling with your groceries in the basket, no more interference from other people in the store - just you and your shopping!
With Bip & Betal Coop transforms grocery shopping as we know it. Worldwide many have experienced with self-scan solutions, but as a first this digital service handles your end-to-end shopping experience all in one app freeing you from external frictions and enabling a more smooth and hassle free shopping environment.
By relieving the customer from handling their groceries more than once and empowering them to scan and pay the groceries in an app Bip & Betal is optimising the in-store micromoments that are so critical for our shopping experience.
Changing the grocery shopping experience as we know it!
Bip & Betal (Beep & Pay) is a new feature in the already popular Coop app.
The Bip & Betal journey begins when the customer enters the store and checks in using his mobile device. He is now able to import his shopping list, allowing Bip & Betal to intelligently check off each item on the list as matching products are scanned and added to the customers grocery bag. As the customer is scanning groceries he is always able to see the total cost and discount, removing the unpleasant experience of unexpected prices, miscalculated total etc.
The shopping list, the scanning, and the payment are all handled in the app, making the customer completely independent of both store personal and other customers.
But we added a small friction to the otherwise frictionless flow that allows the customers to feel confident in what they are doing. When completing the payment the customer gets an immediate conformation in the app and a green lamp lights up at the check-out signalling to their surroundings, that they have payed and everything is okay… and the customer can leave the store with peace of mind.
Making room for the delights in shopping by removing the frictions
SOLUTION
This is the first digital service, which handles
your end to end shopping
all in one app
BACKGROUND
Have you ever wondered how many times you handle an carton of milk from the shelf to your fridge? Have you never been annoyed when the person in front of you at the check out took her time while your kid was screaming in the background ? Supermarket shopping, especially done at the most hectic hour of the day when all want to go home to start cooking, can be a hassle. But on the other hand there’s nothing like touching and choosing your own vegetables, seeing what’s on offer, being inspired by something on the shelf or throwing in a little treat for your self for later.
This is what we focused on while starting to create a new mobile shopping experience. Inspired by online grocery shopping and what makes e-commerce shopping and shopping carts smarter we set out to designing a mobile experience that would make the physical grocery shopping better, easier and faster.
How can we create an experience for people who loves shopping but hates practicalities around grocery shopping?
Background
Solution
Impact